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For anyone looking to start a coaching business you know one of the main challenges is client acquisition. By writing articles and including in them a hyperlink directed to your website, this is one strategy to overcome this challenge. The link should be included in what is known as a resource box as this is how you promote your business in articles. Ideally, you want to have the link display as a keyword or phrase for your coaching business. Like this:

?John Smith specializes in performance based coaching for individuals looking to get the most out of their business or life. He is currently offering a personal coaching consultation complementary that you can sign up for on his website.?

(?Personal coaching? would be a hyperlink that the reader can click on to visit your website as it would be one of the keywords that you may want to target)

When reading the article, some people will be interested in what you have to offer and will click on the link to your website. When you start a coaching business, have something to offer so they can see the value in working with you. Free coaching sessions are one way you can do this. When they sign up for your session, if you have other products for sale, you can promote those also.

Once you have written a number of articles, the next step is to start promoting them to all of the major article and ezine directories. There is a major reason why you want to do this. Website owners love to use free articles to share with their website visitors. They do not care if you promote your website in your resource box because they get to use your article. By doing this, it creates a one way backward link to your website for your keyword. The number of links like this that you have is one factor search engines use to determine your ranking.

To review the strategy, here is what you will do. When you start a coaching business you write articles and have other website owners post these articles to their websites. In return for this privilege, the websites need to give you credit. The credit is the resource box that you have created that consists of your name along with the link to your website. Each article you submit results in a link back to your website that people can click on to find out more about what you have to offer. As an example, if 200 websites use your article, 200 links to your website are created.

Keep in mind article marketing is one of the best strategies for you to use to generate potential clients for your business. It does this through exposure as well as through helping your search engine positioning. As a result, you should be able to attract new clients as you start a coaching business.